Thoughts on marketing, growth and AI: without fluff
The company has outgrown running marketing on the side, but a full-time CMO is too early or too expensive. Here are 2026 prices, what drives them and how to tell whether the format fits you.
Companies have already put money into AI, but few see a return. A look at fresh research from Gartner, McKinsey and MIT, plus a simple four-zone check that shows what to automate first and what to leave alone.
Two numbers that carry every conversation about marketing with a CFO. A worked example of how to calculate them honestly, where people usually go wrong, and what to do if the result is unpleasant.
I read the year’s main research on marketing and picked twelve numbers everyone who manages a marketing budget should know. Each comes with a short note on what it means for your company.
I opened search and typed what a customer types. In six categories out of six, the first page belonged to an intermediary rather than to the company doing the work.
Most strategies fail not because they are bad, but because they answer the wrong questions. Here are the three I always start with.
Not about generating posts. About building a working loop of models, data and rules that holds quality.
A personal brand is not about likes. It shortens the path to the right people and removes half the objections before the first call.
How industrial B2B gained a new sales channel and why company revenue grew by 23%.
What must happen in month one, what in month two, and why month three decides everything.
GEO is not a new SEO hack. It is a requirement for how clearly your business explains itself.
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