Visibility in AI search: what changes when a model answers instead of Google

A model does not scroll through ten links. It composes an answer and names one or two sources. The one who is easy to quote gets in.

What increases the chance of being cited

• Direct answers in the first two paragraphs, no warm-up
• Concrete numbers, dates and conditions instead of generalities
• Structure: headings, lists, short definitions
• schema.org markup and clear metadata

What to avoid

Hiding substance in PDFs, claiming “market leadership” without proof and generating hundreds of identical pages. Models do not cite it and people do not read it.

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