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Strategy & growth

The first 90 days of a fractional CMO: a plan that holds

Updated

The first 90 days of a fractional CMO: a plan that holds

Month 1: diagnosis

Data, unit economics, conversations with sales and customers. No new launches: an honest picture first, decisions after.

Month 2: focus

Two or three directions the company commits to. Everything else is paused in writing so it does not come back a month later.

Month 3: system

Reporting rhythm, owners, metrics the founder actually sees. By the end of the quarter marketing should run without daily input from an external leader.

  • One metrics dashboard the founder understands
  • One owner per direction
  • One recurring review per week

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