You have enough marketing. What you lack is decisions.
The teams, the channels and the data already work. I find where the next growth is hiding and point marketing at it. And it matters even more now that buyers are starting to choose with AI.
Thirty minutes on your question, on me.We find the growth point and the next step. No obligation to continue.
These are the four sentences I hear most often. I wrote them down word for word, because nobody puts it better than the owners themselves.
Revenue holds, the team works, and growth does not come. A year ago it looked much the same. Decisions get made out of habit, and the market moves on.
With an audit. I look for where growth actually exists. In which segment, with which product, at which price. Channel costs come later, that part is arithmetic.
The money leaves on schedule and the reports look lovely. Everyone counts their own piece. The agency counts clicks, sales counts enquiries, and nobody counts revenue as a whole.
I count channels in money, not in clicks. Within a month you have a report you read yourself, without a translator.
Contractors work, campaigns run, tasks get closed. And the decisions about who we sell to and which channel comes first just hang there. The contractor has no authority, you have no time.
I make those decisions and put them in writing. Not as advice in a meeting, but as a document the team works from after I am gone.
Your buyer increasingly takes the question to a chat and gets a finished answer with two or three names in it. Yours is not among them. And you will never find out, because no report shows that loss.
I look at what AI says on your topics and whom it names. Then we build material so that it names you. Your numbers, your wording, your sources.
If you recognised yourself in even one of these, the conversation will be concrete. If I cannot help, I will say so straight away.
We agree on the outcome before the work starts. So that at the end we both see the same thing, whether it worked or not.
A one-page letter: what to do first and what to stop doing tomorrow.
Up to five automations and the hours and money each one returns.
A strategy you can explain in two minutes, a plan with named owners and a report about money.
If at month three the strategy is still "almost ready", the engagement is drifting. That test applies to me too.
You can start with a thirty-minute conversation. After that you decide. I will not talk you into anything, I lay out the options and tell you which one I would choose in your place.
If the task sounds like "build us a site and run some ads", I will say so honestly. A good agency can handle that. I can tell you what to look for when you pick one.
An engineering catalogue lived in spreadsheets: 12,000 parts, or 23,000 items once every variant is counted. Clients still had to call to find the right part. A day and a half from enquiry to invoice became thirty minutes.
«With Eva we went from “let's try online” to a systemic channel that brings in a quarter of revenue. She thinks in numbers and deadlines, isn't afraid to argue with owners and drives things to result. A partner you actually do things with.»
«Eva is a rare person where strategy and human intonation live in one head. She speaks with press, team and client so everyone hears the same thing, and each feels personally addressed. With her, a brand sounds, not merely exists.»
«Working with Eva was a real pleasure. Great energy and drive, she always sees things through to the result. And she is an intellectual conversation partner: someone you enjoy thinking with, not just executing tasks for.»
«Thank you, Eva, for such a clear and detailed marketing strategy! So much fell into place at once, and it became clearer where to move next. Special thanks for the sample plan: I value your approach, attention to detail and how everything is structured yet still clear.»
Industry that sells online
17 markets as one ecosystem
An equipment supplier to the largest metals and chemicals groups. A new online channel added 23% to revenue, and the path from enquiry to invoice shrank from a day and a half to thirty minutes.
Simultaneous launches in seventeen markets, each with its own regulator, language and buying culture. The board made a decision worth 80 million roubles based on my data.
The Orii clinic: financial model, launch on my own money, protocols and pricing. The rare case where the marketer answers for the whole business.
Children's clothing, musical instruments sold internationally, a coworking space, car imports. Strategy, positioning and finding the open niche.
EuropeCISMENA17 marketsRussian and English
In marketing since 2013. Seventeen markets, dozens of brands grown calmly and without tricks.
I take on no more than three or four projects at a time. Marketing for five clients at once turns into a newsletter of advice.
Moscow, Europe and worldwide. I work where there is quiet and good light.
A good strategy ends in a clear Monday.