Don't launch an ad budget blindly
Diagnostics of the market, audience and channels that makes it clear where to invest first. AI speeds up data collection; decisions and priorities stay with me.
Fractional CMO and AI strategist. I run projects for brands across Europe and worldwide.
Discuss growth →Who it's for
For brands at launch or in active growth that have no marketing director of their own and a pile of decisions without a single plan.
Especially important before raising investment, going offline or rebranding.
Not for those who just need SMM or a content plan for the month.
Results
Freya, consumer goods brand
Market diagnostics, audience profiles and brand strategy with an action plan.
The founder got clear priorities and a ready launch plan. In her words: "A lot fell into place at once, it became clearer where to move next."
Industrial B2B
Market diagnostics and channel strategy that became the basis for launching online sales.
The new channel added 23% to company revenue, and the path from enquiry to invoice shrank from a day and a half to thirty minutes.
What's included
USP audit
You understand how you really differ from competitors.
Market overview
Current numbers with links to sources, not forecasts off the top of my head.
Market potential, TAM SAM SOM
You see the real size of the opportunity.
Competitive analysis
You know competitors' prices, traffic and weak spots.
Audience profiles
Five segments with ready offers for each.
Channel strategy
You know where to put the first unit of budget.
Budget and benchmarks
Realistic guidance on cost per lead.
Roadmap and KPIs
A clear quarterly plan and metrics to track it.
Tool stack
Services for competitor and market analytics.
How the work goes
Briefing
One meeting, we fix the inputs and goals.
Data collection
Market, competitors, audience. Everything with a source link.
Synthesis
We separate what matters from what's merely interesting.
Presentation
A live walkthrough of the strategy and answers to questions.
Handover
Full version plus a short summary, thirty days for questions.
Packages
Express diagnostics
- Timeline
- 5 to 7 days
- What's included
- Market snapshot, top 5 competitors, two audience profiles, quick growth points
- Format
- 15 to 20 slides
Growth Blueprint
- Timeline
- 3 to 4 weeks
- What's included
- Full diagnostics, all 9 sections
- Format
- 60 to 80 slides plus a short summary
Growth Blueprint plus support
- Timeline
- 3 to 4 weeks plus a quarter
- What's included
- Full diagnostics plus quarterly updates of data and metrics
- Format
- Same plus quarterly updates
Prices are indicative, the final cost is discussed in the meeting.
FAQ
How is this different from what ChatGPT gives you in 10 minutes?
ChatGPT doesn't verify numbers and doesn't set priorities. I use AI to speed up data collection, but every number is backed by a source and the decisions are mine.
Do we need a finished product and website already?
No. The diagnostics can be done at the launch stage so you don't spend budget blindly.
Does this work for my market?
The methodology transfers to any market, data sources are adapted to the region.
How much does it cost and what does the price depend on?
It depends on the depth of analysis and urgency. We discuss the exact cost in a meeting after a short briefing.
Want to understand where to grow first? Book a short meeting, we'll discuss your market and pick the format.